CARLO’S GRAIN-FREE GRANOLA
Granola and CPG | Ferndale, Michigan
Carlos Granola: A Fresh Look for a Premium Product
The Situation
Carlos Granola wanted to update their packaging and overall brand to better reflect their growth and quality. While their product had loyal customers, the outdated look and feel didn’t match their price point or stand out on shelves in an increasingly competitive market.
The Work
We helped modernize the brand from the inside out—elevating its presence while keeping its approachable, small-batch roots.
Brand Positioning: Clarified the brand story to highlight craftsmanship, quality ingredients, and lifestyle appeal.
Packaging Refresh: Designed new packaging that feels premium and cohesive across SKUs, improving shelf impact and perceived value.
Visual Identity: Refined color palette, typography, and layout for a clean, modern look that’s still warm and familiar.
Messaging: Updated tone and copy to emphasize quality and authenticity without losing the brand’s local charm.
The Results
The new packaging and identity align the brand with its price point and position Carlos Granola as a premium choice in the natural foods market. Retailers and customers have responded positively to the refresh, noting its modern, elevated look while still recognizing the brand they know and love.
Brand Platform
Market Research
Brand Identity
Packaging Design
Social Mockups
Website Mockups
Old vs. New
The original logo felt dated and didn’t reflect the warmth or energy of the brand.
The new logo introduces a playful, organic style that captures Carlos Granola’s personality — natural, approachable, and full of character. It feels handcrafted and modern, perfectly aligning with the brand’s elevated yet down-to-earth identity.
New Packaging
Homepage Mockup
Brand Guidelines
